Which of the following is NOT part of the marketing mix?

The marketing mix traditionally consists of the four Ps: Product, Price, Place, and Promotion. These elements are crucial for businesses to effectively market their products or services to consumers.

Product refers to what the company offers to meet consumer needs, encompassing design, quality, and features. Price is about how much customers pay and can include strategies related to discounts and financing options. Place involves the distribution channels and locations where the product is available, ensuring accessibility for the target audience. Promotion includes the various methods used to communicate with customers about the product, including advertising, public relations, and sales promotions.

Process, while it is a concept involved in businesses, especially in service-oriented sectors, is not one of the foundational elements of the marketing mix. It focuses on the steps or procedures involved in delivering a product or service, but it doesn't directly address the fundamental marketing strategies like the other components do. As such, it is correctly identified as not being part of the traditional marketing mix. Understanding this distinction is essential for grasping how businesses approach marketing strategy and engage with consumers effectively.