Which of the following is not typically a component of advertising?

Market research analysis is generally considered a preliminary step in the advertising process rather than a direct component of advertising itself. It involves gathering and analyzing data about consumer preferences, market trends, and competitive activity to inform advertising strategies. While essential for creating effective advertisements, market research is more about understanding the landscape and the audience than executing advertising campaigns.

In contrast, non-personal promotion in various media, public relations strategies, and brand awareness campaigns are all integral parts of advertising. Non-personal promotion encompasses the strategies and tools used to reach a broader audience without direct interaction, while public relations strategies help manage a brand's image and communications with the public, and brand awareness campaigns specifically focus on making consumers aware of and familiar with a brand. Each of these components plays a crucial role in effectively reaching and influencing the target market.