What type of project is the CMP in DECA?

The CMP in DECA stands for Creative Marketing Project. This type of project focuses on developing innovative marketing solutions and strategies to promote a product, service, or event. Participants engage in research, creative thinking, and execution of marketing plans, allowing them to demonstrate their understanding of marketing principles and their ability to apply these concepts in real-world situations.

The emphasis on creativity is vital in this project, as students are encouraged to think outside the box and come up with unique marketing ideas that showcase their skills and knowledge. This approach not only enhances their creative problem-solving abilities but also prepares them for future careers in marketing and entrepreneurship.

The other types mentioned, while they may sound similar, do not accurately describe the CMP format and objectives, as they focus on different aspects of marketing that are not aligned with the specific goals of a creative project.