What is the focus of CMP in DECA?

The focus of CMP in DECA is the Creative Marketing Project. This initiative encourages students to engage in innovative thinking and implement creative strategies in marketing. Through the Creative Marketing Project, students can develop original marketing plans or campaigns for real or hypothetical products and services. This aspect of DECA fosters not only creativity but also critical skills such as teamwork, research, and the application of marketing concepts that are essential in the business world.

In practice, students participating in this project must identify target markets, develop marketing strategies, and evaluate the potential effectiveness of their campaigns, which aligns well with educational objectives in marketing and business education.