What area does HTSP focus on in DECA?

The focus of HTSP within DECA is primarily on Hospitality and Tourism Professional Selling. This area emphasizes the skills and knowledge necessary for effective selling and marketing within the hospitality and tourism sectors. It addresses topics such as customer service, sales techniques, and industry-specific marketing strategies, which are essential for professionals who seek to excel in roles related to hospitality and tourism sales.

Understanding the principles of professional selling in this context equips students with the tools to foster customer relationships and drive sales in a competitive industry. In contrast, the other options either misrepresent the focus or suggest areas that do not align with DECA's structure, which is centered on developing leaders and professionals specifically within the hospitality and tourism fields through practical, sales-oriented experiences.